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The Changing Face of Facebook
Ever wonder how the term “viral” became associated with the internet? Two researchers at Cornell University have an idea: like a viral infection, Facebook began small, spread rapidly, and reached its...
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Google Universal Analytics: An Overview
In 2013 Google announced they would be updating their prominently used Analytics platform to the new Universal Analytics. The timeline for this process began with a voluntary upgrade, and continues...
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Super Bowl 2014 Ad Roundup
As we’re based out of Boulder, our fellow Room 214′ers had their eyes tuned in to Sunday’s game to watch our home team take on the Seattle Seahawks. In addition to nervously watching every agonizing...
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The Profanity Bowl: #$*@ On Twitter During Super Bowl 2014
After several days of listening to The Smiths while curled up in the fetal position, I decided to analyze Twitter data for The Worst Super Bowl Ever. I asked people at Room 214 — we’re in Boulder, CO —...
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Happy 214 Day! Will You Be Our Valentine?
Here at our little digital marketing agency, Room 214, we like to have fun around the office. This could come in the form of a dog party, team happy hour, or even one of our weekly rubber band...
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Cut It Out! When Craft Meets Concept at Room 214
Information graphics and iconography have invaded your life, for better or worse, filling your subconscious with factoids, charts and graphs. Search for information graphics or “infographics” in your...
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Top 7 Digital Integrations at Fashion Week
Fashion Week is all about access, how close you can get to the runway, and of course the fashion itself. This year, top fashion brands took to social media to grant special access to their fans to...
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Quick Glimpse: Google Search Remarketing
Google’s Remarketing — otherwise known as retargeting — has expanded beyond Display ads and into Search results. While the extension isn’t particularly new, it does offer an advanced and dynamic...
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Hiring: SEO Specialist with HTML & CSS Chops
Room 214 is seeking an individual who is technically minded — but also has exceptional communication, writing, and organizational skills. This is a hybrid position, so we would very much appreciate...
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Pinterest Basics: 8 Things to Keep in Mind
Pinterest Basics: 8 Things to Keep in Mind When it comes to best practices on your Pinterest page, there are an abundance of things that you can do. But what if you don’t have time or if you’re just...
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